Farmer · Entrepreneur · Perfumer · Olfactory designer · Landscape architect · Writer · Filmmaker
We are nature. We are Natural Intelligence.
One person, two signatures
The same hands, the same land, the same intelligence — signed differently according to the work. One name tends. The other dreams.
Eric Roux Reiffsteck — ERR
Farmer, perfumer, olfactory designer, landscape architect, entrepreneur, writer. Founder of Studio Paysan Parfumeur, a perfume house at the Château de Beylongue — formerly Bétan — in les Landes. MSc in Nature Inspired Design. ERR signs the work that tends — and the ventures that sustain the tending: a hybrid economy where profit serves care.
Ricky Roux
Writer and filmmaker. A name contracted from Eric and Roux — the red name, the maternal line — with the patronymic quietly set down. Ricky signs the work that invents: stories, films, the imaginary. The same person, granted permission to be inconsistent, playful, dark, free.
Everything is connected. Creation is not the production of isolated objects — it is the revelation of relationships.
Entrepreneurship · the hybrid economy
Entrepreneurship is not an identity here — it is a tool. A hybrid economy where commerce funds care: the soil, research, art. Profit is decomposed, redistributed, made fertile. Nothing is isolated; everything is composted. Profit for care.
Perfumery, olfactory design, landscape, writing, film — goods and stories that carry their own value.
Revenue is not a goal; it is a material. It is broken down, reinvested, put back into circulation.
The soil, the landscapes, the research, the artistic projects — everything that cannot be sold but keeps us alive.
The loop closes: what has been tended feeds the next creation. The model is alive, not extractive.
The work
Five lines of inquiry, one question: how do humans remember that they are nature?
Vocabulary
A vocabulary for inhabiting the living world differently — developed across art, science, philosophy, and practice.
We never left nature. Intelligence is not a human monopoly but a property of the living web — and we are one of its strands.
Farming reconsidered as a cultural and sensory act — agriculture as dialogue with a place, not extraction from it.
Design that gives back more than it takes — systems, objects, and landscapes that heal rather than merely sustain.
Smell as a way of reading territory. Every place has an odor; every odor is a memory of climate, soil, plants, and time.
The oldest relationship, newly urgent: how to live with other forms of life without reducing them to resources or symbols.
Mycelium · the structure of the link
Beneath the forest floor, mycelium threads link the roots — trees trade sugar and signal through filaments no eye can see. This life has the same architecture: not a CV, not a hierarchy, but a web. Names, places, projects and disciplines, all exchanging meaning underground. Hover the network. The drawing is hand-made; the life is machine-made — low tech and high tech, one organism.
A mycelium does not grow in straight lines. It weaves, tries, connects — and sometimes, underground, two distant trees discover they had been together from the start.
About
Eric Roux Reiffsteck
aka ERR
aka Ricky Roux
Eric Roux Reiffsteck is a French multidisciplinary artist, farmer, perfumer, olfactory designer, landscape architect, entrepreneur, and writer, and a former filmmaker. He is pursuing an MSc in Nature Inspired Design, and works between les Landes and Paris — where Studio Paysan Parfumeur, his perfume house, is rooted at the Château de Beylongue, formerly Bétan. His economic practice follows the same conviction as his artistic one: a hybrid model where profit serves care — profit as compost.
His practice explores the intersection of nature, art, science, philosophy, and storytelling — connecting soil, scent, landscape, memory, and human experience. Under the name Ricky Roux, he writes and makes films: the same intelligence, dreaming out loud.
Central conviction: creation is not the production of isolated objects. It is the revelation of relationships.